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DRIVE YOUR BRANDÂ TO NEW LEVELS...
ABOUT US
An Agency With Passion, Who Understands All Facets Of Your Business Needs!
"Since 2000 we've been helping automotive companies achieve their growth dreams. We believe in maintaining a positive mindset, creating business partnerships with a purpose, and always striving for significant creative outcomes. When you work with us, we bring you real world winning brand experience! From content creation, to onsite management, you can expect a collaboration with transparency and consistency your internal company team will appreciate and deserve!  Want to learn more? Contact us today for a consultation how to build a positive content brand image to your increase in sales." ~Chris Corbett
VELOCITY MARKETING GROUP CONSULTING SERVICES
Experience Where It Matters
VMG BRAND MANAGEMENT
Velocity Marketing Group brand management is an in-depth process of maintaining, improving, and promoting your brand to enhance its value and reputation in the eyes of consumers and stakeholders. It involves various internal strategies and activities aimed at creating a positive perception of the brand, increasing brand awareness, and establishing a continued strong brand identity in the market.
Key aspects of VMG brand management include:
Brand Identity: VMG works to define and develop your brand's unique characteristics, such as your name, logo, tagline, colors, and overall visual identity. Working to provide a consistent and recognizable brand identity helps your customers identify and remember the brand.
Brand Positioning: VMG works to determine your brand's position in the market relative to competitors. This involves identifying the target audience, understanding their needs and preferences, and positioning the brand as the solution to their problems.
Brand Communication: VMG believes effective communication is crucial to convey the brand's values, personality, and benefits to the target audience. This includes advertising, social media, public relations, and other promotional activities.
Brand Equity: Brand equity refers to the intangible value your brand holds in the market. It encompasses brand loyalty, perceived quality, brand associations, and overall brand reputation. VMG believes building strong brand equity can lead to higher customer loyalty and increased sales.
Brand Extension: VMG believes extending your brand into a new product or service category helps to leverage its existing reputation and customer loyalty. However, we believe careful consideration is essential to ensure the brand extension aligns with the brand's core values and doesn't dilute its image.
Brand Monitoring: Continuously monitoring and assessing the brand's performance and perception in the market is a pillar to good growth. This involves collecting feedback from customers, tracking brand mentions on social media, and conducting market research to gauge the brand's health.
Crisis Management: Being prepared to handle potential crises that could negatively impact the brand's image. VMG can help to provide prompt and transparent responses during difficult times that are essential to maintaining trust with customers.
VMG brand management effectively helps companies differentiate themselves from its competitors, build trust with customers (both consumer & wholesale), and create long-term value for your organization. It requires a strategic and consistent approach across all touchpoints where customers interact with the brand, both online, offline and onsite.
VMG RESEARCH
Velocity Marketing Group research specializes in the process of collecting, analyzing, and interpreting segment information about a specific market or target audience to gain insights into consumer & dealer preferences, behaviors, and trends. The primary goal of marketing research is to help businesses make informed decisions about their products, services, marketing strategies, and overall business direction.
These VMG pillars of marketing research lies in the following aspects:
Understanding Customers: Marketing research helps businesses understand their customers better. By gathering data on customer needs, preferences, and pain points, companies can tailor their offerings to meet customer demands more effectively.
Identifying Market Opportunities: Research enables businesses to identify potential opportunities in the market. By studying the market landscape, companies can discover gaps in the market or emerging trends that can be capitalized on to gain a competitive advantage.
Minimizing Risk: Launching a new product or marketing campaign without adequate research can be risky. Research helps minimize the risk of failure by providing data-driven insights and reducing uncertainty.
Competitive Analysis: Marketing research also involves analyzing competitors' activities, strengths, and weaknesses. Understanding the competitive landscape allows businesses to position themselves effectively and identify areas where they can outperform competitors.
Evaluating Marketing Effectiveness: Businesses can use research to assess the performance of their marketing efforts. By measuring the impact of different marketing strategies, companies can optimize their marketing budgets and focus on what works best.
Product Development and Innovation: Research can guide product development by identifying what features or improvements consumers are looking for. It helps businesses create products that are better aligned with customer needs.
Pricing Strategies: Understanding how much customers are willing to pay for a product or service is crucial for setting competitive and profitable pricing strategies.
Brand Perception: Research helps companies understand how their brand is perceived in the market. It allows them to make adjustments to improve brand reputation and customer loyalty.
Market Segmentation: Research helps divide the market into distinct groups based on common characteristics, behaviors, or needs. This segmentation allows businesses to target specific customer segments more effectively.
Long-Term Planning: Marketing research provides valuable insights for long-term planning and strategic decision-making. It enables businesses to anticipate changes in the market and adapt their strategies accordingly.
In summary, marketing research is a fundamental tool for businesses to make well-informed decisions, understand their customers, and stay competitive in a constantly evolving market. It enables businesses to navigate challenges effectively, capitalize on opportunities, and create products and marketing campaigns that resonate with their target audience.
VMG CONTENT MARKETING
At VMG we create all forums of marketing content material for your business to promote your products to their intended target audience. VMG knows the top line goal of marketing content creation is to attract, engage, and convert potential customers. Content plays a crucial role in various marketing strategies, including digital marketing, social media marketing, email marketing, dealer marketing and many more.
Here are some key VMG aspects of marketing content creation we accel at, keeping your brand top of mind:
Types of Marketing Content
Social Group Forum Posts: Informative and engaging company responses that address specific topics related to your products, or services.
Social Media Posts: Short, attention-grabbing content tailored to specific social media platforms like Facebook, Twitter, Instagram, etc.
Videos: Visual content that can include product demonstrations, tutorials, testimonials, or brand storytelling.
Infographics: Visual representations of data, statistics, or concepts to convey information in a visually appealing manner.
Email Newsletters: Regular emails sent to subscribers with updates, promotions, and valuable content.
Landing Pages: Web pages specifically designed to convert visitors into leads or customers.
Podcasts: Audio content that allows businesses to connect with their audience through interviews, discussions, or educational content.
Target Audience: As we have over 30 years of Understanding the target audience is crucial for effective marketing content. Businesses need to know their customers' demographics, interests, pain points, and preferences to create content that resonates with them.
Call-to-Action (CTA): Every marketing content should include a clear and compelling call-to-action. Whether it's encouraging the audience to make a purchase, subscribe to a newsletter, or engage with the content, a well-crafted CTA is essential for driving desired actions.
Search Engine Optimization (SEO): SEO plays a vital role in marketing content, especially for online visibility. By incorporating relevant keywords and optimizing the content structure, businesses can improve their chances of ranking higher on search engine results pages.
Consistency and Branding: Maintaining a consistent brand voice and visual identity across all marketing content helps reinforce brand recognition and trust.
Analyzing Performance: Measuring the performance of marketing content is essential to understand its effectiveness. Key performance indicators (KPIs) like website traffic, conversion rates, engagement metrics, and social media insights are used to evaluate content success.
Adaptation to Different Platforms: Each platform (e.g., website, social media, email) has its unique requirements and audience behaviors. Tailoring the content to fit each platform optimizes engagement and reach.
Ethical Considerations: Marketers should adhere to ethical guidelines and avoid misleading or deceptive practices in their content creation and promotion.
In summary, marketing content is a powerful tool that helps businesses connect with their audience, build relationships, and drive business growth. By crafting relevant, valuable, and engaging content, marketers can effectively convey their brand message and influence consumers' buying decisions.
VMG EVENT ONSITE SERVICES
When planning your business's onsite marketing event, there are several essential elements VMG take into consideration to ensure your success.
Here are some VMG core fundamentals for a successful onsite marketing event:
Clear Objectives: Define the specific goals and objectives of your event. This could be generating leads, increasing brand awareness, launching a new product, or fostering customer relationships.
Target Audience: Identify and understand your target audience. Tailor your event to their needs, preferences, and interests to maximize engagement and results.
Budget: Determine the budget for your event, including expenses such as venue rental, equipment, marketing materials, catering, and staff. Allocate funds accordingly to ensure a well-executed event within your financial limits.
Venue Selection: Choose a suitable venue that aligns with your event objectives, target audience, and budget. Consider factors such as location, capacity, amenities, accessibility, and ambiance.
Event Branding: Develop a consistent and visually appealing branding strategy for your event. Design banners, signage, backdrops, and promotional materials that reflect your brand identity and create a cohesive visual experience.
Event Schedule: Create a detailed schedule that includes the timing of each activity, including presentations, workshops, product demonstrations, networking sessions, and breaks. Ensure the flow of the event is logical and allows for smooth transitions between sessions.
Content and Presentations: Prepare engaging and relevant content for presentations, workshops, or panel discussions. Consider inviting industry experts or thought leaders to speak and provide valuable insights to your audience.
Marketing Collateral: Produce and distribute marketing materials, such as brochures, business cards, flyers, and branded giveaways. These items should promote your brand, products, and services, and serve as valuable takeaways for attendees.
Technology and AV Equipment: Depending on the nature of your event, you may require audiovisual (AV) equipment, such as projectors, screens, microphones, and sound systems. Test and ensure the proper functioning of all equipment before the event.
Event Staff: Recruit and train an event team to manage various aspects, including registration, attendee assistance, speakers' coordination, and overall event logistics. Ensure your staff is well-informed about the event's goals, schedule, and any important information.
Networking Opportunities: Provide ample opportunities for attendees to network and interact with each other, as well as with your team. Consider arranging dedicated networking sessions, social activities, or a designated area for informal discussions.
Follow-up Strategy: Develop a post-event follow-up plan to maintain engagement with attendees and convert leads into customers. This may involve sending personalized thank-you emails, sharing event highlights on social media, or offering exclusive discounts or promotions.
Remember, each event is unique, so adapt these needs to fit your specific event goals and target audience. Planning and organization are key to hosting a successful onsite marketing event.
MOTORSPORT MANAGEMENT
At VMG we represent and manage the careers of professional motorsport athletes, including race car drivers, full branded team efforts, and social-media content drivers involved in the motorsport industry. Our agency works hard to secure sponsorship deals, negotiate contracts, handle public relations, and provide career short- and long-term strategy guidance for our clients within the highly competitive world of motorsports.
A couple key roles and responsibilities of VMG motorsport management we oversea:
Talent representation: VMG knows there is more to motorsports than just winning races. We excel at identifying talented drivers and motorsport professionals and signing them as clients to VMG to help involve evaluating their skills, potential, and marketability.
Sponsorship and endorsement deals: At VMG we excel at securing partnerships and sponsorship opportunities with brands and companies to provide financial support and exposure for the drivers and teams.
Contract negotiation: At VMG we love negotiating contracts on behalf of our drivers, with manufacturers sponsors, and other stakeholders.
Public relations and media management: VMG believes in being involved in helping to manage your public image and media appearances, including press releases, interviews, and social media presence.
Career planning and development: VMG provide strategic guidance and planning for the long-term career development of their clients, helping them progress through different racing series levels and reach higher levels of competition.
Legal and financial advice: We offer outside legal and financial counsel for our clients, ensuring that contracts are fair and compliant with regulations and advising on financial matters to secure their financial future.
Personal brand management: VMG provides drivers expertise in building their personal brand and reputation within the motorsport community and beyond.
Event management: VMG can provide logistics and travel arrangements for your drivers and team members during race weekends and other motorsport events.
Networking and relationship building: At VMG we are continually establishing and maintaining connections within the motorsport industry to create opportunities for our clients.
Performance Report Metrics: We utilize all social data and performance metrics to provide our clients a snapshot for sponsors showing the performance of attached brands of their clients on and off the track.
VMG motorsport management plays a crucial role in supporting motorsport professionals and enabling them to focus on their racing careers while handling the business aspects of their profession.
CONTACT VMG
Velocity Marketing Group
Camano Island, WA 98282, USA
425-280-9090